Our complete physician outreach system designed to keep your brand top-of-mind, stand out from the rest, nurture leads, and build strategic advantages.
Social Media (Owned Channels)
Consistent physician engagement across Pacific Companies’ owned social platforms, including LinkedIn, Instagram, TikTok, YouTube, and X, to build awareness and credibility with a national provider audience.
Email Marketing
Targeted email outreach to specialty-specific physician audiences using Pacific Companies’ proprietary database, designed to introduce opportunities and drive qualified interest.
Text Marketing
Compliant text outreach that notifies physicians of relevant opportunities and accelerates real conversations with recruiters.
Reverse Marketing
Educational and brand-driven content that encourages physicians to seek out Pacific Companies organically, including thought leadership, podcasts, blogs, and video content.
PC Compass Report
A customized, visually engaging digital overview highlighting the opportunity, location, and lifestyle—designed to support recruiter conversations and increase candidate engagement.
Direct Mail Campaigns**
Professionally designed, high-impact print mailers distributed to targeted physician audiences nationwide. Direct mail is included in MAPS only and is not included in MAPS+.
Paid Search Advertising (Google & Bing)*
Managed, high-intent search campaigns that place physician job opportunities in front of providers actively searching online—leveraging specialty keywords, geographic targeting, and continuous optimization.
Display & Video Advertising*
Targeted display and video ads served across the web and social platforms to increase awareness, reinforce messaging, and drive return engagement.
Retargeting*
Persistent ad exposure to physicians who have previously visited Pacific Companies’ website or engaged with content, keeping opportunities top-of-mind and increasing conversion likelihood.
Podcast Sponsorship*
Strategic promotion within The Doc Lounge Podcast, leveraging trusted physician voices and long-form content to build credibility and attract passive candidates.
Competitor & Academic Geofencing*
Targets physicians at competitor institutions and centers of excellence.
Proprietary Physician Database
Access to a continuously maintained national database of over 700,000 physicians and providers, including specialty, geography, career history, and contact intelligence.
Job Board Distribution
Paid placement across leading physician job boards to ensure baseline market coverage and visibility for active job seekers.
Market Intelligence & Research
Ongoing analysis of national, regional, and specialty-specific physician market trends—used to inform pricing, messaging, targeting, and recruitment strategy.
AI-Driven Optimization & Analytics*
Real-time monitoring and performance analysis across MAPS+ campaigns, enabling continuous optimization of targeting, messaging, and spend.
Audience Definition & Targeting*
AI-powered physician targeting that uses behavioral signals, search activity, and engagement patterns to identify providers most likely to be open to new opportunities.
SEO Management
Search engine optimization that ensures physician job pages are indexed, discoverable, and visible in organic search results.
LLM Visibility & AI Discovery*
Structures content, authority signals, and distribution to increase the likelihood of appearing in large language model (LLM) responses physicians use to research career opportunities.
Nurture Campaigns
Automated, personalized email journeys designed to educate, engage, and build trust with physicians over time until they are ready to move forward.
Mobile Optimization
All digital content is optimized for mobile-first physician behavior to ensure a seamless experience across devices.
Continuous Innovation
Ongoing investment in new technologies, channels, and strategies to maintain a competitive advantage in physician recruitment marketing.
| MAPS | MAPS+ | |
|---|---|---|
| Campaign Reach | Standard owned digital and print visibility | AI-powered, multichannel targeting including paid digital |
| Lead Volume | Moderate | Up to 4× higher volume of qualified leads |
| Candidate Submission | 60–120 days | 45–90 days on average |
| Speed to Placement | 160 days on average | 105 days on average |
| Included Marketing | Job boards, SEO, email, text, social media, and direct mail | Everything in MAPS (excluding DM), plus paid search, display and video ads, geofencing, retargeting, and podcast sponsorship, and LLM-influenced search visibility |
| Reporting | Basic lead summaries | Real-time performance dashboard |
| Best For | Single-search support | Multiple same-specialty openings or high-priority searches |
| Billing | Per-search fee | Flat monthly rate or per-search fee available |
Hyper-targeted, automated outreach based on behavior and search intent.
High-intent ads triggered by real-time physician job searches.
Follow-up ads that appear to past visitors across web & social.
Always-on visibility capturing high-intent physician job searches.
Positions opportunities for discovery within LLM-driven physician research.
Feature in episodes of The Doc Lounge Podcast targeting physicians.
Widespread posting on high-visibility physician job boards.
Targeted messaging sent to high-potential leads in our database.
Mobile outreach for immediate engagement.
A non-profit community hospital in Florida needed to recruit OBGYN Hospitalist physicians—fast. And not just any candidates—they specifically wanted to attract talent from key competitor hospitals in the greater Florida area.
Before activating a MAPS+ campaign, the hospital had spent over 3 years working with two separate firms—without a single qualified candidate or result.
We built a custom MAPS+ campaign that deployed across every major channel, blending AI precision with high-volume outreach—including strategic targeting of Centers of Excellence to attract top-tier, highly specialized talent.
In under 4 months, the results were powerful:
“Pacific Companies is a trusted recruitment agency and a true partner in healthcare staffing. Their dedication to results and professionalism has made a significant impact on our hiring strategy.” — Amanda Chamberlain, SHRM-CP